1. How Do We Collect Your Personal Data

1.1 Personal Information You Provide Directly

We may collect the following category of Personal Information when you voluntarily provide it to us, including but not limited through application forms, admission portals, seminars, webinars, google forms, assessments, quizzes, counselling sessions, training sessions, career services etc.:

• Identification Information: Data about an individual who is identifiable by or in relation to such date such as Full name, date of birth, gender, nationality, government issued identification numbers such as Passport, Driving License or such other information that directly identifies an individual etc.
• Contact Information: Postal address, e-mail address, telephone/mobile number.
• Academic and Professional Information: Marksheets, Degrees, Certificates, Employment details, Resumes etc.

Personal Information for the purpose of this Privacy Policy, refers to any information that relates to a natural person which either directly or indirectly, in combination with other information available or likely to be available, is capable of identifying such person. The specific kind of information collected will depend on the products or services used by you.

Provided that any information that is freely available or accessible in public domain or any other law for the time being in force shall not be regarded as Personal Information for the purposes of this Privacy Policy.

In case of any change or update in the Personal Information shared by you on our website shall be updated immediately upon occurrence of such change.

Kindly ensure while providing the Personal Information on behalf of another person to AUO, please ensure that you have the necessary concurrence of that person.

1.2 Information We Record through Digital Footprints

If you do nothing during your visit but browse through the website, read pages, or download information, our website's operating system will automatically record some general information about your visit.

During your visit, our web operating system will record:

• The Internet domain for your Internet service such as "xyz.com" or "xyz.net" if you use a private Internet access account or "yourcollege.edu" if you connect from a college or university domain
• The type of browser (such as "Netscape version X" or "Internet Explorer version X") that you are using
• The type of operating system that you use (such as Macintosh, Unix, or Windows)
• The date and time you visit our site, and the web pages that you visit on our site
• The address of the previous website you were visiting, if you linked to us from another website.

We use this information for statistical analysis, to help us make our site more useful to visitors. This tracking system does not record information about individuals.

1.3 Information Collected through Other Means

1.3.1 Cookies

On certain AUO web pages, we use "cookies" to help you use our websites interactively. A cookie is a small file that a website transfers to your computer's hard disk, usually to keep track of you while you are connected to that site.

1.3.2 How Are Cookies Used:

The cookies on the AUO's web pages do not collect information about you, but only about your browser "session." The cookie makes it easier for you to use the dynamic features of these web pages, without having to provide the same information again as you move from one page to another. Cookies help in smooth functioning of the website, remembering preferences of the User and to provide an enhanced user experience.

1.3.3 How Are Cookies Managed?

To protect your privacy, be sure to close your browser completely after you have finished conducting business with a website that uses cookies. If you are concerned about the potential use of information gathered from your computer by cookies, you can set your browser to prompt you before it accepts a cookie. Most Internet browsers have settings that let you identify or reject cookies.

1.3.4 Information from E-mail You Send to Us

If you decide to send us an electronic mail message (e-mail), the message will usually contain your return e-mail address. If you include personally identifying information in your e-mail because you want us to address issues specific to your situation, we may use that information in responding to your request. Also, e-mail is not necessarily secure against interception. Please send only information necessary to help us process your request.

2. Storage and Retention of Your Personal Data

We will only retain your Personal Data for as long as necessary to fulfil the purposes for which we collected such data, including for legal, accounting or reporting requirements. To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements. If you would like more information on this process, please do not hesitate to reach out to us at contactus@amityonline.com.

It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your association with us.

In some circumstances we may anonymize your Personal Data so that it can no longer be associated with you, in which case we may use such information without further notice to you.

3. Your Rights as a Data Subject

By law, in certain circumstances, you have the right to:

• Request access to your Personal Data (commonly known as a "data subject access request") to check that we are lawfully processing it.
• Request correction of the Personal Data that we hold about you to ensure its accuracy and completeness.
• Request erasure of your Personal Data where there is no good reason for us continuing to process it and ask for deletion or removal of your Personal Data where you have exercised your right to object to processing.
• Object to processing your Personal Data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.
• Object where we are processing your Personal Data for direct marketing purposes.
• Request the restriction of processing of your Personal Data.
• Request the transfer of your Personal Data to another party.

If you want to review, verify, correct, or request erasure of your Personal Data, object to the processing of your Personal Data, or request that we transfer a copy of your Personal Data to another party, please contact us at contactus@amityonline.com.

4. What Information We May Need from You

We may ask for additional information to confirm your identity to ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it.

5. No Fee Usually Required

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights) unless your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

6. Your Right to Withdraw Consent

In circumstances where you may have provided your consent to the collection, processing and transfer of your Personal Data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. You have the right to withdraw consent to marketing by following the opt-out links on any marketing message. To withdraw your consent for another circumstance, please contact us at contactus@amityonline.com. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Site or the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any processing performed prior to the date on which we receive notice of such withdrawal and does not prevent the processing of Personal Data in reliance upon any other available legal bases). Requests should be submitted by contacting us by writing to contactus@amityonline.com (and you must state "Privacy Policy" as the subject matter of the enquiry in the subject line).

7. Consent & Authorization

You authorise AUO and its associates to contact you with updates & notifications via Email, SMS, WhatsApp, and Voice call between Business hours.

7.1 Information Collected from Interactive Forms

In some of our web pages, we offer interactive forms that let you voluntarily submit personal information (such as your e-mail address, name, or organization). This occurs when you are registering for counselling, various tests, quizzes, seminars, workshops, or training sessions offered by AUO and downloading admission forms. In those cases, all submitted information is used only for the purposes for which it is intended and is not made available to any third party.

7.2 How Do We Use Your Personal Information

We use the Personal Data that we collect for the following purposes, each based on a valid legal basis under applicable law:

• to process and evaluate applications for admission;
• to register, administer your relationship with the University if you become a student
• to process fee payments and maintain financial records
• to respond to enquiries, provide information about Programs and communicate information relevant to you
• to send you marketing and promotional communications about our Programs, events, services etc.
• improving the website, and preventing fraud, unauthorized use of the platform.
• to comply with applicable legal, regulatory and statutory obligations.

8. Access to Your Personal Information

You may review, correct or revise the Personal Information you have provided to us for the purpose of ensuring that the said information is accurate. AUO shall not be responsible for the authenticity of the information you have supplied to AUO or to any person acting on its behalf.

9. Disclosure of Personal Data

We may disclose or share your personal data, including personal data collected through cookies collected during your visit to our website, with our associates, third-party service providers, and the following categories of recipients, only to the extent necessary for the purposes described in this Policy and in accordance with applicable law:

• Service Providers and Associates: Third party service providers and associates of Amity University Online that provide services on our behalf, each of whom is contractually bound by appropriate confidentiality, security, and data processing obligations.
• Legal and Regulatory Authorities: Courts, government authorities, regulators, law enforcement agencies, or other competent authorities where disclosure is required to comply with applicable law, a legal process, court order, regulatory requirement, or a lawful request. We may also disclose personal data where necessary to establish, exercise, or defend our legal rights, protect the safety and security of our users or others, investigate fraud or unlawful activities, or enforce our contractual rights.
• Professional advisors: External legal counsel, auditors, consultants, accountants, and other professional advisors engaged by the University, on a need-to-know basis and subject to appropriate confidentiality obligations.
• With Your Consent or at Your Direction: Where you have provided your consent or otherwise instructed us to share your personal data with a third party for a specific purpose.

AUO may transfer your personal data to our affiliates, service providers, or other recipients located in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction. Where such transfers are subject to applicable data protection laws, including the GDPR, AUO will ensure that appropriate safeguards are implemented, such as transfers to jurisdictions recognized as providing an adequate level of protection or the use of Standard Contractual Clauses or other lawful transfer mechanisms, as required by applicable law.

10. Security and Retention of Personal Data

10.1 Security Measures

The security of your Personal Information is our primary responsibility. Thus, in order to prevent unauthorized access or disclosure, We have implemented reasonable security practices and procedures, including administrative, technical, and physical safeguards, appropriate encryption, access controls, and regular security assessments, to protect your personal data against unauthorized access, alteration, disclosure, or destruction, in line with the applicable laws. In addition to the above, AUO also regularly test its website, data centers, systems and other IT assets for security vulnerabilities to address the same.

11. Links to Other Sites and Partners

In case you leave our site (www.amityonline.africa), and visit to any other link/site hosted on AUO's website or LMS, you will be going to sites that are beyond our control. These other sites may send their own cookies to users, collect data, or solicit personal information. The privacy policies and procedures described here is solely for usage of this website and do not apply to any external links.

We encourage you to read the privacy policies of any site you link to from ours, especially if you share any personal information. Be informed.

12. Change in This Privacy Policy

We may modify or amend this Privacy Policy from time to time at our discretion. We encourage You to periodically review this Privacy Policy to be informed about how we are protecting Your personal information.

13. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at contactus@amityonline.com.